ANDREA HEBERGER: Omo Brazil 'Thank you' campaign -- PLUS: for Rohan in New Zealand, 'Fashion on Ice' for V Magazine, Iceland's President Halla Tomasdottir, ....
“Dirt is good” is the message of OMO, Unilever’s laundry detergent brand. The slogan celebrates childhood play, learning through experience, and the idea that dirt is a positive part of life, regardless of age—a sentiment that naturally encourages families to choose good old OMO for their laundry.
The campaign, developed by MullenLowe SSP3 (Bogotá) and MullenLowe UK (London), was photographed by Martin Köhler. His studio was responsible for the campaign’s production…