Andreas Johansson

Under the tagline "Empty bottles also matter," the Coca-Cola campaign puts the circular economy in the spotlight.

Commissioned by the creative agency Ogilvy Bucharest, the renowned team at Macri Studio handled the photography and elaborate post-production for Coca-Cola.

The campaign breaks with the usual, highly polished product presentations: A carelessly discarded, visibly crushed Coca-Cola bottle lies in the middle of a pristine, white snowscape against a monumental…

Sun, sea, nature - for the new TUI OOH campaign, Swedish photographer Andreas Johansson travelled to Greece to create a visual world filled with lightness and summer joie de vivre. Set between turquoise waters and relaxed holiday moments, Andreas Johansson combines fashion, lifestyle and travel photography with a natural sense of authenticity. The campaign was created for the Swedish market under the creative direction of Henrik Egerstedt.