Ramazani photographed passionate musicians and Thomann staff for the new MUSIKHAUSES THOMANN image campaign. The halved poster presents various musicians with their instruments in the top half and an image in the bottom half which represents the feeling they get from this. The motto: Play it. Feel it.
The campaign claim: ‘music is our passion’ relates to the passion musicians have for their work and emphasises the image of the family-run company and its over four million clients. The campaign concept was thought up by the TBWA agency.
Residents of a social project posed for Darius camera and the campaign for a multi-generation house. The multi-generation houses are central meeting points, where various age groups can actively spend time together. The posters present one person made of three people in the style of a flipbook.
The photographer presents all of the residents in a particularly authentic light. The campaign claim reads ‘where people of all generations meet’ and was developed by Scholz & Friends Berlin.
He also photographed the motifs for the DAK: the content health insurance customers pose in front of a chalkboard, alongside drawings of their private and work lives.
The campaign’s theme is a healthy work-life-balance, summarised by the claim ‘I live and work healthily with my DAK Health’, which stems from Scholz & Friends Hamburg. The four images feature in publications including the DAK magazine
The Euro RSCG agency’s campaign in Moscow for KRAFT FOODS: Nature and Urban Living deals with another kind of balance. The advert for the cereal bar presents happy couples in a cornfield in front of the Moscow skyline.
