DBC - Driven by Creatives : football superstar and brand testimonial Lionel Messi faces the ultimate toughness challenge for GILLETTE, TOREAD commercial with Gao Yuanyuan in Nepal, REAAL knight commercial and public vote at Dance 30fps Festival for ME da…
Early this year GILLETTE, one of the leading brands on the men’s beauty market, announced Lionel Messi as the new face of their global football brand campaign. Gillette was also made partner of the Leo Messi Foundation. So far, so good. The spot featuring razor sharp production design by Colin TAPLIN c/o DBC shows just how much the FC Barcelona star had to give. Damp, rain, heat, lightening and blows. All part of the package. Direction by Bruce Hunt, Production: Chelsea…