DBC - Driven by Creatives : “Your Future is Not Mine” for ADIDAS and the New York-based agency Johannes Leonardo plus two FOOTLOCKER spots for CLM BBDO Paris
“Is the future something that’s put on you by others’ expectations or something you create for yourself?” That's the central issue of the 2016 ADIDAS spot, which was developed by New York-based agency Johannes Leonardo. Following its 2015 campaign in the form of a star power alliance analysis, this year, the German sports giant investigates the concept of 'Future'.
For the 75-second spot titled “Your Future is Not Mine”, they relied on the magnetic photos of DOP Sebastian…