Taste through fragrance - thanks to the innovative Scentaste™ technology, you drink 100% pure water, but taste flavors such as cherry or peach. And all thanks to the power of scent. Sophie SCHWARZENBERGER c/o JULIA WALDMANN photographed the Gen2Fun campaign for AIR UP.

The Mexican fashion label PPAAYYSS® is dedicated to the production of knitwear. The company focuses on casual clothing for men and women - beyond mainstream. It offers capsule collections with pieces such as sweaters, ponchos, pants and blankets. The company collaborates with national and international artists for all their collections. Chiara BONETTI c/o JULIA WALDMANN photographed these K-Pop-inspired motifs for PPAAYYSS and its own store in Mexico City. Studio, models, everything K-Pop. Because : Mexico City has one of the largest K-pop fan bases outside of Korea.