No matter who you are!' Whether freethinker, jumper, daydreamer or maximalist – the retailer leaves no holds barred once again in its newest campaign. Creative Director Dirk Koeberle took it to the limits with sexy advertisements in WORMLAND magazine and at the POS in stores. For many years, Dirk has been responsible for the visual orientation of the brand and has ensured fashion-conscious and young imagery.
"The world is colorful! Important is diversity and what could ever be better to express it than fashion? Far from conformity, but towards individuality. With our new campaign, we want to make people take a new look at themselves. We want to encourage them to love who they are. Everybody is unique and has their very individual style. The number of peculiarities and tastes are endless – that makes every one of us very special. The symbiosis of these various facets shape our character" as that of Oliver Beuthien, CEO, which Theo Wormland tells us about the multifaceted Looks.
Characters of the campaign are Cecilie Haugaard, Guillaume Mace, and again top male model Tony Ward, who embodies pure masculinity for WORMLAND. Behind the camera once again was photographer Felix Krüger who obviously had a lot of fun at the shoot. Art direction was in the hands of Michael Meise.
We are also pleased that Dirk will be supporting us again this year as a judge at the GoSeeAWARDS. You can meet him in person at UPDATE on 25 September in Berlin. As a longtime visitor and friend of the GoSee family, he will be on the lookout for new talents for his WORMLAND campaigns but also for his own projects as an art producer and freelance creative.
With 15 branches in 11 cities, men's fashion expert WORMLAND unites modern lifestyle, extraordinary architecture, art and music with a broad brand portfolio from newcomers to high-end fashion brands with a main focus on maximum customer orientation and competent fashion consultation. The multibrand retailer has two store concepts: WORMLAND and Theo...