Plain fare for dogs? Man’s best friend deserves the best, so only natural, high quality ingredients are used in these recipes. Munich based agency Die Werberocker developed the first TV campaign for dog food brand TERRA CANIS. Director duo KRAUS&PERINO c/o DBC produced the 30-second ‘Test Lab’ commercial. A simple concept carried out beautifully!
The commercial shows two dogs in white lab coats; Iggy and Dr. Wedel the product testers, examining dog photos. Nicolas Röwenstrunk (consultation, CD text) as well as CD Art Anja Moritz from the agency worked on the campaign.
Anja Moritz, who has been working with the brand since 2007 comments, ‘Terra Canis’ commercial image and its brand philosophy have differed from its competitors from the very start. Surprising, entertaining and always tongue in cheek. So it quickly became clear that we would also create a really surprising story for TV with a bold look to boot’.
In these times of industrial livestock farming and scandals it’s reassuring to know that a Bavarian butcher produces TERRA CANIS natural dog food. The family business is in its third generation and has award countless awards and prizes for its products.
Mark STUBBS c/o DBC created a beauty commercial for Finnish client ERISAN HERKÄLLE IHOLLE skincare. The new care product is put centre stage, surrounded by flowing colours and shapes.