Dawid Bednarski

Here we present the latest ANALOG/DIGITAL full-service production for the Pilgrims Choice "BITE INTO BOLD" campaign, developed in collaboration with TBWA Ireland.

The production took place over two intensive days of shooting in Warsaw with a highly motivated, local team. A film set for the 20-second spot, carefully designed photo sets for the key visuals, and a food photography tabletop shoot were available on site.

ANALOG/DIGITAL was responsible for the comprehensive, all-round service, covering all phases – from the initial storyboard to the final implementation and delivery of the campaign.

"A bold idea and a bold execution - the kind of collaboration we love. Our latest full-service production for TBWA Ireland and Pilgrims Choice, shot in Warsaw with a local team. 1 shoot day, 1 film set, 3 photo sets - and an incredible crew: Maciek Miloch, Bochulia & Łach, Natalia Mleczak, Joanna Sikora, plus many more behind the scenes. All smoothly led by Zdzich Heydel & Michał Mańka. Big thanks to the team, agency, and client for the trust and creative freedom." Tomasz Kosinski, CEO ANALOG / DIGITAL.

The “BITE INTO BOLD” campaign is currently running across various platforms in the UK including CTV, Out-of-Home (OOH), social media, audio and shopper marketing.

TEAM

Agency - TBWAIreland

Senior Art Director - Mikey Ryan

Senior Copywriter - Clara Traynor

Senior Producers - Georgia Stevenson, Jelena Stancevic, Karen Ronaldson

Account Director - Alex Lloyd

Client - Ornua / Pilgrim’s Choice Nicola Blackmore-Squires (ACIM) (UK Marketing Director) Sarah Burrow (Senior Brand Manager) Lydia-Grace Hodgkinson (Assistant Brand Manager) Justin Murtagh (Creative Director)

Production Company - analogdigital.tv

Executive Producers - Tomasz Kosinski, Tomasz Zmigrodzki

Photographer / Co-Director - Maciek Miloch / SHOOTME Visual Artists

Production Manager - Zdzich Heydel

Set Designer - Natalia Mleczak

Food stylist: Joanna Sikora

Food Stylist as 1 - Adrian Budziński

Food Stylist as 2 - Anna Ciasto-Cytowicz

Wardrobe Stylist - Sara Milczarek

Hair & Makeup - Dominik Szatkowski

Photo post - Piotr Frączkowski

Talent - Sinqobile Mpofu / Xmanagement, Joanna Studzińska Ori