Der britische Kreativverband D&AD und YouTube starten einen gemeinsamen Regienachwuchs-Wettbewerb. Gesucht werden junge Regisseure mit Filmen die folgenden Kriterien entsprechen: "Any short film, music video, commercial or branded content as long as it is less than 5 minutes in length. It can be commercially available or not but what will be judged is how the direction brings the creative idea to life." Die erste Runde der Einreichungen endet diesen Mittwoch, 25. Juni. Doch es gibt noch zwei weitere Einreichrunden.
Die D&AD’s Next Director Award Launch Party fand Ende April in der Google Town Hall in London statt. Art Director Danny Pallett fotografierte auf dem Event. Wir zeigen ein paar Impressionen vom Who’s Next? Event in London... Aber hier nun die weiteren Details zum Award.
Designed to bridge the gap between the Professional Awards and New Blood, it marks the first time that D&AD will award non-commercial creative work at the Professional level. New directors will be able to submit any form of film, providing it is no longer than five minutes in length, including short films, music videos, commercials and branded content. The Next Director Award is launched in partnership with YouTube. Through the award, YouTube aims to help unearth new directorial talent and provide a global platform to gain recognition for their work.
Up for grabs will be invaluable expert mentorship from YouTube and D&AD, ranging from one-on-one sessions with high-profile filmmakers and producers to full agency representation. Winners will also receive a newly designed D&AD Pencil, as well as funding from MOFILM to work on a commissioned brief.
Alison Lomax, Head of Creative Agency Partnerships, YouTube commented, “YouTube is a platform where creators of any size can build an audience and where people can find content they love - from to music, to sport to film. We’re delighted to partner with D&AD to find the next generation of filmmakers and help provide a global stage for new directorial talent to showcase their work.”
Judging the Award will be a cross-section of the industry’s finest, led by D&AD Trustee and Founder of Great Guns, Laura Gregory. Joining her on the jury will be Juliette Larthe (PRETTYBIRD), Phil Tidy (Squire), David Alberts (MOFILM), David Bruno (Google Creative Lab) and Dougal Wilson (Blink Productions). In addition, there will be two further guest judges: Ringan Ledwidge (Rattling Stick) and a second to be announced in the coming weeks.
Laura Gregory, D&AD Trustee, Founder of Great Guns and jury foreman “Nothing excites me more than the discovery of new talent, who challenge the way the established think and perform. D&AD was founded upon a celebration of craft; with content being king, it’s vital to the longevity of our industry that we help bring through the next Ridley Scotts and Jonathan Glazers."
The Next Director Award will follow a different format and exist separately to the D&AD Professional Awards. It will be judged three times per year, producing three sets of Nominations. Each set will be showcased as part of MOFILM’s international event calendar throughout 2014 and 2015. Following the third round of judging, a winner will be chosen from all the Nominated entries from that year in May. For the inaugural Next Director Award, timings will be as follows:
Next Director Award & Call for Entries
• 1st entry deadline 25 June - 1st Nominations announced 8 July
• 2nd entry deadline 31 Oct - 2nd Nominations announced mid November
• 3rd entry deadline 28 Feb - 3rd Nominations announced mid April
• Winner announced at D&AD Professional Awards Ceremony in May 2015
About D&AD : Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.