WÄRME HAMBURG says thanks to what Hamburg refers to as ‘Schietwetter’. And BERND POSSARDT c/o DOUBLE T PHOTOGRAPHERS presents us his image film for KNSKB+ here on GoSee. The agency positioned the district heating supplier Wärme Hamburg with an image campaign all about the weather in Hamburg plus a new claim as the heat-providing heart of the Hanseatic city. The new brand claim ‘For the people, for the city’ underscores the regional ties of the company.
“The classic story told about our city: It is constantly raining in Hamburg. The people who live in the big northern city have gotten used to it or have even developed a certain identifying affinity to the constant fog, rain and storms. They say such odd things as: “There is no such thing as bad weather, just the wrong clothes.” They have even coined their own term for such obnoxious meteorological conditions: They call it ‘Schietwetter’, and it’s pretty clear what it means.
Responsible at KNSKB+ are Florentin Hock (Managing Director Creation), Kim Alexandra Notz (Managing Partner), Gero von Gersdorff (Creative Director Art), Friedrich Küpper (Creative Director Copy), Michael Kauer (Senior Art Director), Carsten Hoffmann (Senior Copywriter), Kerstin Arndt (FFF), Julia Kehrhahn (Management Supervisor), Wiebke Faude (Senior Consultant), Christina Appleton (Senior Strategist), Geraldine Klare (Senior Account Manager), and Pia Poehls (Junior Project Manager).
