About
The world is changing, and with it, people's needs regarding brands and brand experiences, whether analog or digital. As Managing Partner Strategy & Design at Human Centric Branding, I combine systematic brand management with cultural intelligence and semiotic expertise. With in-depth experience in brand strategy, design, and semiotics, I develop sustainable brand solutions for medium-sized and international companies.
I have worked for national and international brands such as Coca-Cola, Unilever, Nestlé, Ferrero, Reckitt Benckiser, Bongrain, Campari, Imperial Tobacco, Bayer, and SCA. My expertise encompasses the development of holistic brand systems, the transformation of brand strategies into design, and the implementation of sustainable brand governance.
My core competencies include: - Strategic brand development and transformation - Semiotic analysis and design audits - Brand architecture and portfolio strategy - Corporate and packaging design - Cultural brand development
Using the SENSUS® methodology, we precisely translate brand messages into design. This unique approach combines systematic brand management with cultural analysis to create measurable brand success.
Our services include: Brand Strategy: Positioning, Purpose, Semiotic Analysis, Brand Architecture; Brand Design: Corporate Design, Packaging Design, Digital Design; Brand Governance: Guidelines, Brand Portal, Implementation
As a former Managing Partner at Serviceplan Design Hamburg, I successfully developed brand strategies for German and international companies. The focus is on: - Developing holistic brand systems - Transforming brand strategies into design - Implementing sustainable brand governance
Human Centric Branding is not a traditional agency model, but rather a strategic partner for brand development. With a well-established team of experts and specialized partners, we offer tailored solutions for complex brand challenges.
Areas of expertise: - Brand development and relaunch - Strategic design development - Packaging design and brand experience - Semiotic brand management - Cultural brand transformation
By integrating strategy, design, and cultural intelligence, we create brand experiences that resonate with people and transform businesses.
I have worked for national and international brands such as Coca-Cola, Unilever, Nestlé, Ferrero, Reckitt Benckiser, Bongrain, Campari, Imperial Tobacco, Bayer, and SCA. My expertise encompasses the development of holistic brand systems, the transformation of brand strategies into design, and the implementation of sustainable brand governance.
My core competencies include: - Strategic brand development and transformation - Semiotic analysis and design audits - Brand architecture and portfolio strategy - Corporate and packaging design - Cultural brand development
Using the SENSUS® methodology, we precisely translate brand messages into design. This unique approach combines systematic brand management with cultural analysis to create measurable brand success.
Our services include: Brand Strategy: Positioning, Purpose, Semiotic Analysis, Brand Architecture; Brand Design: Corporate Design, Packaging Design, Digital Design; Brand Governance: Guidelines, Brand Portal, Implementation
As a former Managing Partner at Serviceplan Design Hamburg, I successfully developed brand strategies for German and international companies. The focus is on: - Developing holistic brand systems - Transforming brand strategies into design - Implementing sustainable brand governance
Human Centric Branding is not a traditional agency model, but rather a strategic partner for brand development. With a well-established team of experts and specialized partners, we offer tailored solutions for complex brand challenges.
Areas of expertise: - Brand development and relaunch - Strategic design development - Packaging design and brand experience - Semiotic brand management - Cultural brand transformation
By integrating strategy, design, and cultural intelligence, we create brand experiences that resonate with people and transform businesses.