The&Partnership presents Upgrade Your Style – the Style Selection from TOYOTA on GoSee
With a fresh campaign look, Toyota's new agency The&Partnership made a big splash this Fall with "Style Selection by Toyota". Toyota Germany would like to change how the brand is perceived by selected target groups and emotionalize the Toyota brand. The idea is for the Style Selection equipment line to have an image and brand building effect across several models and underscore the brand values 'modern portfolio' and 'excellent craftsmanship'. These vehicles were staged by…