17.04.2012
Artbox, Amsterdam : PROEFDIERVRIJ and an ex-lab rat fighting animal testing, with AQUAFRESH toothpaste against bacteria & new artwork
ARTBOX realised the current campaign for PROEFDIERVRIJ, a campaign that takes a stand against animal testing.
Theo AARTSMA designed five new logos, while NMTrix was responsible for the 3D animation of the TV commercial (Roorda Agency, Postproduction: WRKS). The spot features Dennis, a former lab rat, explaining how new technologies and products can be tested without animal testing. These new techniques are visualised through the five different logos.
The new AQUAFRESH…