Artbox : illustrates and animates misunderstandings for WER LIEFERT WAS campaign, ING WORLDMAP, SPIN AWARDS 2014 key visual, animated Samba machine for CHIO CHIPS, PARKER - 125 Years Innovation and longboard design for LAND YACHTS
WER LIEFERT WAS offers a professional and free of charge product and service provider search as an effective alternative to the usual search engines, promising users ‘find what you’re really looking for’. They took a funny approach to their multi media brand campaign, appealing to their users’ sense of humour, playing on words that had been misunderstood or taken literally by other search engines. VCCP Berlin commissioned Australian illustrator Carolyn RIDSDALE to help…