SMART and BBDO Proximity made use of overcrowded trains, packed buses and the involuntary intimacy that ensues in their campaign: they present the SMART FORTWO as a comfortable city car. At the end of the commercial a SMART elegantly drives past an overcrowded bus. The spot’s claim is ‘The benefits of public transport. Without the public.’
Hair and make-up artist Karla NEEF worked equally hard on all the protagonists – from the busker to the sweaty man in a vest. Daniel Warwick was the director.
Stylist Inga KUSCH worked on two clips for TV SPIELFILM. The creatives from the Grimm Gallun Holtappels agency took the campaign’s message of ‘get more out of your TV very literally… Peter HARTON c/o DBC Regie was the director.
The latest REWE TV spots by Berlin agency Heimat are aimed at visualising their ‘live better’ concept. Rewe marketing director Marcus Haus comments, ‘the way the new commercials are made reflects Rewe’s modern image in a refreshing and consequent way, adding a fresh accent and clearly differentiating the brand from its competitors.’ Christian FRITZENWANKER was in charge of the hair and make-up of the spots, Alex & Liane carried out the direction.
Christian FRITZENWANKER likewise perfected the hair and make-up on the ‘Plush’ by DJ Tiga music video shoot. Director duo Alex & Liane were once again behind the lens.
Stylist Frank WILDE came up with the looks for the RABO BANK TV commercial, which Lukas Lindemann Rosinski produced last autumn. Director Jan Wentz and DOP Sebastian Pfaffenbichler shot the story with fascinating perspectives and action-packed cuts in a cinematic style. The leitmotif is the Dutch background and dynamics of RaboDirect.
Frank WILDE likewise styled a commercial for beauty client SYOSS.
Anja NIEDERMEIER carried out the styling for the SEEDS single ‘Augenbling’ video as well as a production for FIAT with director Zoran Bihac.