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I imagine, spot and see beauty, sense and awesomeness around — and I translate this vision into brands, concepts, campaigns and content. Always with teams, clients, partners and productions. It's never about me, it's bigger than me.
I started at Saatchi Moscow and BBDO, then joined Leo Burnett. They valued my work and moved me to Leo Burnett Lausanne to keep working for Philip Morris brands on global level. Then I went to Maxomedia (Bern) to lead creative for some of the biggest Swiss brands. Now freelancing from Lausanne while looking for my next leadership role. I started as a designer — that gave me hands-on expertise in art direction and brand strategy, from first sketch to final delivery, across every channel: TV, digital, print, outdoor, social, packaging, events, film. I build lasting, sustainable, flexible brand platforms and toolboxes, rich in lore and ready for future evolutions. I use all my experience — especially the lack of it — to come up with fresh unexpected ideas that challenge the habitual.
I sold a spaceman to Swiss Railways. I shot Manchester Utd for Swissquote — twice. I made Marlboro give away real life-changing assets to people worldwide. I made Chesterfield smokers see crowns everywhere. I claimed the future to be awesome for myclimate. I pitched Gazprombank to fund a photo expedition to the Russian north. I grew a Parisian jewelry brand to 25K followers from scratch. I remade Fischli & Weiss for SBB. I turned precision instruments into conceptual art. I made Gen Z invent their own ethnos of one.
I worked for and learned from Camel, Pampers, Old Spice, Ariel, Heineken, Samsung, Chesterfield, Marlboro, IQOS, Swissquote, SBB, swissgrid, myclimate, CONCORDIA, Groupe Mutuel — and confirmed this expertise with a Swiss CFC, a CAS in Design Methods (ZHdK) and a CAS in Creative Leadership (ECAL).
I started at Saatchi Moscow and BBDO, then joined Leo Burnett. They valued my work and moved me to Leo Burnett Lausanne to keep working for Philip Morris brands on global level. Then I went to Maxomedia (Bern) to lead creative for some of the biggest Swiss brands. Now freelancing from Lausanne while looking for my next leadership role. I started as a designer — that gave me hands-on expertise in art direction and brand strategy, from first sketch to final delivery, across every channel: TV, digital, print, outdoor, social, packaging, events, film. I build lasting, sustainable, flexible brand platforms and toolboxes, rich in lore and ready for future evolutions. I use all my experience — especially the lack of it — to come up with fresh unexpected ideas that challenge the habitual.
I sold a spaceman to Swiss Railways. I shot Manchester Utd for Swissquote — twice. I made Marlboro give away real life-changing assets to people worldwide. I made Chesterfield smokers see crowns everywhere. I claimed the future to be awesome for myclimate. I pitched Gazprombank to fund a photo expedition to the Russian north. I grew a Parisian jewelry brand to 25K followers from scratch. I remade Fischli & Weiss for SBB. I turned precision instruments into conceptual art. I made Gen Z invent their own ethnos of one.
I worked for and learned from Camel, Pampers, Old Spice, Ariel, Heineken, Samsung, Chesterfield, Marlboro, IQOS, Swissquote, SBB, swissgrid, myclimate, CONCORDIA, Groupe Mutuel — and confirmed this expertise with a Swiss CFC, a CAS in Design Methods (ZHdK) and a CAS in Creative Leadership (ECAL).