About
Ana Isabel Parreira – Design Director, 5W. In addition to campaign development and art direction, my core expertise lies in developing strategic concepts for visual brand identities. My central question is: What explicit and implicit signals do images send, and how can these be used to influence brand perception and brand awareness?
As Design Director at Fuenfwerken Design AG, I developed successful visual concepts for clients such as Weber-Stephen and John Deere, contributing to a lasting transformation of their brand image and increased brand awareness.
My other clients and projects include the Helmholtz Center Munich, Union Investment, Getrag Ford, Lufthansa, Rotkäppchen Mumm, ISUZU, and the Tesch Winery. For several years, I was responsible for the visual and illustration concept of the monothematic magazine "StadtAnsichten" (City Views) for VW Autostadt.
As Design Director at Fuenfwerken Design AG, I developed successful visual concepts for clients such as Weber-Stephen and John Deere, contributing to a lasting transformation of their brand image and increased brand awareness.
My other clients and projects include the Helmholtz Center Munich, Union Investment, Getrag Ford, Lufthansa, Rotkäppchen Mumm, ISUZU, and the Tesch Winery. For several years, I was responsible for the visual and illustration concept of the monothematic magazine "StadtAnsichten" (City Views) for VW Autostadt.