Represented by WILDFOX RUNNING

Mährlein von Perfall

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WILDFOX RUNNING: A Kind of Guise SS26 Holiday Drop celebrates the 'Gardiens de la Camargue' -- PLUS: Le Cordon Bleu for ZEIT Mag, Fotta Mag, Ador-U Gift Cards and personal projects
30.07.2026

WILDFOX RUNNING: A Kind of Guise SS26 Holiday Drop celebrates the 'Gardiens de la Camargue' -- PLUS: Le Cordon Bleu for ZEIT Mag, Fotta Mag, Ador-U Gift Cards and personal projects

The campaign and lookbook for the label AKOG, aka A Kind Of Guise, were photographed and filmed in the picturesque Camargue region of southern France, known for its wetlands, legendary white wild horses, and its authentic yet relaxed cowboy culture.

This was no coincidence. The brand's defining characteristic is its conceptual approach: each collection tells the story of a journey. Twice a year, the team dedicates itself to a region whose culture, nature, craftsmanship, and…

A Kind of Guise SS26 Holiday Drop celebrates the 'Gardiens de la Camargue' - Mährlein von Perfall photographed and filmed the campaign and lookbook for the up-and-coming fashion label
30.07.2026

A Kind of Guise SS26 Holiday Drop celebrates the 'Gardiens de la Camargue' - Mährlein von Perfall photographed and filmed the campaign and lookbook for the up-and-coming fashion label

The campaign and lookbook for the label AKOG, aka A Kind Of Guise, were photographed and filmed in the picturesque Camargue region of southern France, known for its wetlands, legendary white wild horses, and its authentic yet relaxed cowboy culture.

This was no coincidence. The brand's defining characteristic is its conceptual approach: each collection tells the story of a journey. Twice a year, the team dedicates itself to a region whose culture, nature, craftsmanship, and…

WILDFOX RUNNING presents LEXUS ES 2026, modern glass culture for Stölzle Lausitz, plus artwork for the METALLICA tour poster, the MATE ACT NOW climate initiative & Brutus Club
16.07.2026

WILDFOX RUNNING presents LEXUS ES 2026, modern glass culture for Stölzle Lausitz, plus artwork for the METALLICA tour poster, the MATE ACT NOW climate initiative & Brutus Club

For the latest LEXUS ES 2026 campaign, photographer David Daub captures the new premium sedan in a refined and elegant visual language. Minimalist architecture, expansive landscapes and carefully crafted natural light draw attention to the sculptural silhouette of the new Lexus ES.

WILDFOX RUNNING presents Mährlein & Luma von Perfall with Valentino x Vans, A Kind of Guise and HIEN LE in Morocco
15.04.2026

WILDFOX RUNNING presents Mährlein & Luma von Perfall with Valentino x Vans, A Kind of Guise and HIEN LE in Morocco

WILDFOX RUNNING welcomes photographer and director duo Mährlein & Luma von Perfall, whose work sits at the intersection of portraiture and fashion, shaped by intimacy, intuition and a strong sense of timing.

"Photographer and director duo Julian Mährlein & Luma von Perfall combine a sensitive and culturally aware approach to imagery that sits at the intersection of portraiture and fashion. With quiet intimacy and hidden beauty, intertwined with a playful eye for capturing…

WILDFOX RUNNING now presents illustrator Marta Giunipero and Mährlein & Luma von Perfall (photography & direction)
15.04.2026

WILDFOX RUNNING now presents illustrator Marta Giunipero and Mährlein & Luma von Perfall (photography & direction)

More edge, more attitude, more sensitivity for the imperfect: WILDFOX RUNNING now represents Marta Giunipero – an illustrator who doesn’t construct visual worlds, but reveals them. Trained in Italy (IED Turin, Illustration & Animation), Marta has been working across editorial, publishing and visual communication since 2016 – and that’s exactly where things get interesting: her work feels raw, fragmented, multilayered.