WILDFOX RUNNING: A Kind of Guise SS26 Holiday Drop celebrates the 'Gardiens de la Camargue' -- PLUS: Le Cordon Bleu for ZEIT Mag, Fotta Mag, Ador-U Gift Cards and personal projects
The campaign and lookbook for the label AKOG, aka A Kind Of Guise, were photographed and filmed in the picturesque Camargue region of southern France, known for its wetlands, legendary white wild horses, and its authentic yet relaxed cowboy culture.
This was no coincidence. The brand's defining characteristic is its conceptual approach: each collection tells the story of a journey. Twice a year, the team dedicates itself to a region whose culture, nature, craftsmanship, and…