A campaign about home, belonging and coming home - ANNTHEO photographed Swiss NHL stars for SWISS on the occasion of the Ice Hockey World Championship '26
A campaign about home, connection, and coming home. ANNTHEO photographed Swiss NHL stars for SWISS.
As the official airline of the Swiss national ice hockey team, SWISS staged the return of the national players, who were playing abroad (primarily in the NHL), to Switzerland as an emotional "hero's journey." SWISS ensured optimal travel comfort so that the stars arrived rested and ready to take advantage of the home ice advantage.
For the current SWISS campaign for the Ice…