About
Esther Ducard - Consultante Creative Stratégique. With a multi-sector vision (fashion, beauty, home decor, sports, spirits, hospitality, food, etc.), I offer comprehensive support to creative industries, from trend forecasting to art direction, including branding and innovation.
My approach combines forecasting aesthetic and societal trends with creative curation to define aesthetic territories, creative avenues, and distinctive brand platforms.I believe in 360° creative monitoring (lifestyle, design, retail, packaging, visual identity) as the foundation for projects that strengthen the uniqueness and desirability of brands, both in France and internationally.
Passionate about innovation and cultural imaginaries, I believe in a cross-functional approach where trend forecasting informs branding, product development, and image. My goal: to transform trend research into creative and strategic levers for more distinctive and desirable brands, both in France and internationally.
The NellyRodi consulting agency, a forecasting expert for the creative industries, has offices in Paris, New York and Tokyo. We work with brands in the luxury, fashion, beauty, food and home decor industries, helping them understand our times and create their future.
We partner with our clients to define their brand strategies and make them more desirable and to improve their business model performance. We provide three types of services:
Our consulting offer is based on a collaborative approach that uses our analyses of current trends to construct a 360° vision of a brand’s targets, project, offer and creative strategy.
Our marketing studies interpret consumer behavior and the dynamics of different creative industry sectors to support decision makers in developing distribution and retail strategies.
In addition, every season our design office produces trend books that can boost inspiration for creative and product development teams, launch a collection, be the impetus for an activation campaign or spark a co-branding project.
My approach combines forecasting aesthetic and societal trends with creative curation to define aesthetic territories, creative avenues, and distinctive brand platforms.I believe in 360° creative monitoring (lifestyle, design, retail, packaging, visual identity) as the foundation for projects that strengthen the uniqueness and desirability of brands, both in France and internationally.
Passionate about innovation and cultural imaginaries, I believe in a cross-functional approach where trend forecasting informs branding, product development, and image. My goal: to transform trend research into creative and strategic levers for more distinctive and desirable brands, both in France and internationally.
The NellyRodi consulting agency, a forecasting expert for the creative industries, has offices in Paris, New York and Tokyo. We work with brands in the luxury, fashion, beauty, food and home decor industries, helping them understand our times and create their future.
We partner with our clients to define their brand strategies and make them more desirable and to improve their business model performance. We provide three types of services:
Our consulting offer is based on a collaborative approach that uses our analyses of current trends to construct a 360° vision of a brand’s targets, project, offer and creative strategy.
Our marketing studies interpret consumer behavior and the dynamics of different creative industry sectors to support decision makers in developing distribution and retail strategies.
In addition, every season our design office produces trend books that can boost inspiration for creative and product development teams, launch a collection, be the impetus for an activation campaign or spark a co-branding project.
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