Florian HOFFMEISTER

‘Take the direct line’ is the catchy claim from the new DIRECT LINE commercials by DOP Florian HOFFMEISTER. The British car insurance and home insurance company really illustrate their ‘human power’ with over 10,000 employees that take care of houses, cars and even pets in the United Kingdom.

Direct Line started out with 63 staff in April 1985 and only one product: car insurance – and there was only one way to get it – over the phone. So of course phones simply had to be…