Über
Serviceplan France is BMW France's agency for its online and offline communications. My role is part of BMW France's strategy to make the brand the most desirable premium brand in France.
BMW wants its technological leadership to appeal to the widest possible range of drivers. My mission is also to promote the numerous models, from the BMW 1 Series to the BMW 7 Series, and the dedicated brands BMW i (electric) and BMW M (ultra-sporty).
I also aim to raise awareness of the brand's many technological innovations – BMW ConnectedDrive (connected car for enhanced safety and infotainment), BMW EfficientDynamics (increasingly responsible driving pleasure), and BMW xDrive (intelligent all-wheel-drive technology) – which are always at the forefront of the premium automotive world.
BMW wants its technological leadership to appeal to the widest possible range of drivers. My mission is also to promote the numerous models, from the BMW 1 Series to the BMW 7 Series, and the dedicated brands BMW i (electric) and BMW M (ultra-sporty).
I also aim to raise awareness of the brand's many technological innovations – BMW ConnectedDrive (connected car for enhanced safety and infotainment), BMW EfficientDynamics (increasingly responsible driving pleasure), and BMW xDrive (intelligent all-wheel-drive technology) – which are always at the forefront of the premium automotive world.