Beatrace Oola
Member

Beatrace Oola

About

I am Beatrace. Gamechanger, creative, solution driven, lecturer, frequent speaker on topics of fashion, economic cooperation and culture. I’m looking at fashion and culture through a lens of intersectionality.

My origin is the pearl of Africa also known as Uganda. I was born in Germany, spent my childhood in Kampala, and now I live in Hamburg. My main interest is African and Afro-diasporic practices with a focus on participatory media and exploring fashion from a curatorial and critical perspective.

Back in 2012, I stepped into the African fashion movement—not just out of passion, but out of urgency. I witnessed the deep underrepresentation of BIPoC voices and the barriers to access in the industry that too often excluded us. I recognized and understood the historical and socio-political underpinnings that allow the fashion industry to function in colonial ways based on the exploitation and degradation of labor and the natural environment.

Since then, I became a voice in the larger African fashion movement. My experience in the media and fashion landscape as fashion stylist, creative project manager, curator, and creative producer led me to create an agency for marginalized groups with authentic aesthetics and to support the visibility of BIPoC. My driving forces are authenticity, creativity, culture, unity, social and environmental justice. As a creative project manager, I have worked on campaigns for SMART, DIOR, Montblanc, Zalando X Vans, FILA, Daily Paper, and many more.

Additionally, I am a speaker, moderater and a guest lecturer at the University of the Arts Bremen. I believe in forward-thinking people and mindful collaborations that allow outstanding partnerships. My dream is to create and shape the future. I love to connect people, out of this, the Fashion Africa Now podcast was born. Together and connected we can be the change. The change begins in you! – That is the story!

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Contact details

Beatrace Oola
DE- Hamburg
Germany