Serial Cut

PEPSI won everyone over in Cannes with artwork by Jurg NEVE c/o GoSee member ARTBOX. But let’s start at the beginning. What does a soft drink aim for? Yes, it should refresh the consumer. Ideally it should refresh the whole body, right up into the smallest vein. BBDO with CD Christian Mommertz developed the artwork idea, while Eva À Wengen carried out the art buying. The successful production received a silver award in the OUTDOOR LIONS category.

On this occasion we are also…

The SERIAL CUT creative team delivered the artwork for the OFFF Festival in Mexico, concentrating on the initial letters M, E and X.: short but effective.

MEX is therefore the magical word that, combined with familiar iconographic motifs, makes up the festival logo. The post-production festival takes place on 15, 16 and 17 August.

The colourful world of HAVAIANAS – multi coloured, sexy full of fun and with that certain Brazilian feeling. Did you know that the history of the…

ExtraBold. That’s the title of Serial Cut’s 320 pages book that bundles all their imagery, from the early years to the present time through more than 150 projects. But ‘Extrabold.’ is more than a book. Some pages recognise augmented reality technology, which can be used with the freely downloadable ‘ExtraBold’ App for iPhone and iPad and connects to a lot of extra virtual content.

Serial Cut invited their nine favourite international artists/designers/studios to make an…