Magnus Härdner

McDonald’s Germany is launching the next chapter of its successful “All That” campaign. In collaboration with Scholz & Friends, Abelone Films, and director Magnus Härdner, two emotional films have been created that focus on authentic everyday moments.

The spot “First Date” tells the story of a young love, full of nervous glances, shared fries, and quiet magic. “Silent Cities” follows four friends who come together at McDonald’s after work, turning the restaurant into a place…

Together with Abelone director Magnus Härdner and Scholz & Friends, Abelone Films presents a fresh perspective on everyday connections in the new McSmart Snacks campaign for McDonald’s Germany: a heartfelt tribute to the small “All of This” moments and the power of being together.

The campaign concept and scripts were developed by Scholz & Friends with the goal of creating something honest and relatable. Directed by Magnus Härdner and produced by Abelone Films, the campaign…